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Author - lemonai

Data is the New Gold

Having the right information in hand can help you avoid spending money on useless campaigns. With it, you can create marketing content that is relevant and produces successful results! Thanks to mobile phones and the internet, people hold the book of knowledge within their palms every day. Why is it important?          Imagine being constantly bombarded by irrelevant content. Now imagine...

Listen- Numbers Have Something to Say

Most people are getting back to living only with the basics and their priorities are being rearranged. 69% of the organizations operating in the UK have seen a drop in the demand for their products/services.The fashion retail sales sector alone has witnessed a 41% drop.People have become 30% more likely to purchase groceries and FMCG from local stores near their...

Rocking Social Media Like a Rockstar

3 billion people use social media. This amounts to 42% of the world’s population! It is the largest global market that is constantly growing. In fact, in the past year, there were 366 million new users on social media platforms—a little over one million users per day! So, let’s take a deep dive in and break these numbers down by...

Protecting Your Greatest Assets

In today’s world, it can be scary not having some kind of protection. It feels like around every corner, a threat is hiding. This does not only apply to the real world, but the digital one as well. $2,000,000,000,000 ($2 Trillion) This is the amount in losses that cyber crimes created in 2019 No one is safe- Cyber-criminals target both small and...

It’s a Small World After All

Since its creation, the internet has been increasing global connectivity to form, quite literally, a world wide web. In fact, 59% of the world’s population, or 4.54 billion, are active internet users! Of these users, 2.05 billion (about half) shop online. To put that into perspective, that is about 25% of the world’s population, which is currently at around 7.7...

1 New Message: “Hi, Do You Need Assistance”

Try to count the number of conversations you’ve had during the last couple of months. You’d hardly be able to, even though the number wouldn’t by any means exceed the limit of a few thousands. What if I told you that there is someone out there named “XiaoIce” in China who was able to have 0.5 BILLION conversations in the...

Trojan Horse: A Gift From Your Enemy

I will give you the same advice I would have given the city of Troy: Do NOT let that Trojan Horse within your walls (or firewalls in your case)! If you know the story of the Trojan War, then you already know what a Trojan Horse is. If you don’t, it’s basically an attack disguised as a gift. For computers, this...

Did You Really Need an App for That?

Welcome to the App cemetery, where applications go to die. This may sound pretty dramatic, but we all have a couple of apps on our phone that, let’s face it, are just tombstones. There was a time where we found them useful or entertaining, until they weren’t. How can you avoid this as a business? You don’t want to be that...

Your Data Has Been Kidnapped!

One day, your employee received a link that seemed interesting from an unknown source. They were too curious to know what that is, so they opened it. To their disappointment it was a prank and it left them frustrated. Little did they know the frustration was just beginning.  Later, they receive this message: Now that is Ransomware! It is when a virus...

Is Less Always More?

I have heard the three words “less is more” countless times in my life. I guess you did too! It has never failed to astonish me with the extent of truth these simple words hold. A phrase that was made known by the architect Mies van der Rohe more than a century ago still shapes the world around us...