Rocking Social Media Like a Rockstarlemonai
3 billion people use social media. This amounts to 42% of the world’s population! It is the largest global market that is constantly growing. In fact, in the past year, there were 366 million new users on social media platforms—a little over one million users per day!
So, let’s take a deep dive in and break these numbers down by social media platforms, what they can do for your business, as well as when and how you should post to get the most engagement.
Facebook is important to any business trying to reach customers online. Although it has seen some disinterest in the past few years with younger generations (in 2015 71% of teens said they used Facebook, as opposed to 51% now), Facebook continues to be the top performing platform, with over 2.27 billion users. That’s about 76% of all social media users!
So, when and how should you post on Facebook? Well, ads on Facebook should include images because this makes them 75-90% more effective. The best times to post are usually weekdays between 10am-3pm, but the best day to post is Wednesday.
YouTube is a great platform for social media marketing. In fact, worldwide, it has shown to be the most preferred by consumers, with 83% of them favoring it over other platforms. YouTube has around 1.9 billion users, or about 63% of all social media users.
YouTube can be a fun place to create interest in your brand. 54% of consumers want marketers to produce more video content, and YouTube is the ideal platform for this. In terms of the best time to post, anytime will do. The key to YouTube, as with all other platforms is to be consistent. If you plan on posting a video every week, make sure that it is on the same day and at the same time, so people know when to tune into your channel for new content.
Instagram has 1 billion monthly active users, of which 500 million use it daily. This amounts for about 33% of social media users. On Instagram, ad spending is around 23% higher than Facebook, and it is not hard to see why. A lot of brands pay social media influencers to advertise their products, in addition to their own ads that they run. Videos usually amount to 21.2% more interactions than images.
When posting to Instagram, Wednesday at 11am, and Friday between 10-11am are the best times to do so. The day with the least engagement on Instagram is Sunday, so avoid it.
LinkedIn is one of the most important tools to use in terms of reaching professionals and especially if you want to generate B2B leads. In fact, it accounts for 80% of social media B2B leads! LinkedIn has about 530 million user profiles, which amounts to about 18% of social media users. Interestingly, LinkedIn is responsible for over 46% of social media traffic to company websites.
When posting to LinkedIn, it is best to do so on Wednesdays between 9-10am, and around 12pm.
Twitter can be a useful tool to encourage customer engagement, especially if you consistently produce creative content. Additionally, it is a great customer service line. 83% of people who engaged with a company on twitter were more likely to do business with them. That is because it caused a personal connection, which in turn created trust.
326 million people use twitter, which accounts for about 11% of all social media users. The best times to engage on Twitter are on Tuesday and Wednesday, around 9am. The worst day to post is Saturday, as you will likely have the least amount of engagement.
No matter which platform you decide to use, make sure you:
1. Be authentic to your brand/message. People can spot someone who isn’t.
2. Be consistent with your posting strategy. This includes the kind of content you put out and the days/times you post.
3. Be straightforward and clear with your message. Do not overcomplicate things by overdoing it.
4. Be engaging and speak to your audience. Remember that they are important.
5. Be entertaining and have fun with it, because then your consumers will too.
Let us know what you think in the comment section below.