I Don’t Give a D***n ‘Bout My Bad Reputation!

I Don’t Give a D***n ‘Bout My Bad Reputation!

Oh Joan Jett, thank you for these hardcore rock lyrics! You are so right! I never really understood why until I grew up and realized that no matter what you do, people will always talk.

The key to this song and what I’ve learned is that there is no such thing as bad publicity, because even if they hate you, they’re still talking about you, and there are ways to use this to your advantage!

Here is how in 2 easy steps:

Step One: Sip…no, chug that haterade!

You heard me…. CHUG IT! Haterade is good for the soul of your company, and in order to be able to craft a clever and memorable response, you must absorb it all. This means reading through the negative reactions your ads have created on social media platforms. This also means you’ll see a lot of memes that are quite passive aggressive, yet kind of funny.

Remember…it’s okay to laugh at yourself but keep these in mind for later when you’re crafting a response. A good example of this is when Whole Foods received some backlash online after a viral photo of their packaged, peeled oranges went viral. Here is the tweet and picture that went viral:

This post had 101,000 + likes! Nathalie not only drew negative attention to Whole Foods but opened a dialogue about their unnecessary use of plastic. This set the stage for Whole Foods’ response, which brings me to my next step.

Step Two: Crafting a Response

Ok so now that you know all the good, the bad, and the ugly out there, it’s time to turn it around and make it work for you! The best way to do this is by taking over the conversation.

You can do this with a quick and clever response. Remember that tweet about Whole Foods? Well, first they apologized and pulled the product, but then they responded with this:

Whole Foods turned the conversation around by addressing the main issue that the tweet was focused on and used humor to do it. They changed the plastic into glass containers so that they were no longer being environmentally unfriendly. They changed the direction of the conversation by making fun of themselves WITH the person who spoke negatively about them. 

In short, they were able to turn bad press into good press. Additionally, Whole Foods walked out of this controversy with no effect on their business. In fact, according to an article written by CNBC, Whole Foods saw a $3.7 billion increase in sales during its second quarter, which is right after this controversy happened.

At the end of the day, haters gonna hate, but one thing you always have to remember is that your haters are customers too, and even if the customer is against you, you can always turn that around and make it work for you by addressing their issues!

How would you have responded to Nathalie? Let us know in the comments below.

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